Halloween in the UK - 2019

Published by Global Data on 14th November 2019 | Ref: 1464152 | This Product Is In Stock

$2500 | Single User
$5000 | Site License
$7500 | Enterprise License
$2500 | Single User
$5000 | Site License
$7500 | Enterprise License

Introduction

Halloween in the UK - 2019

Summary

The Halloween in the UK - 2019 report forms part of GlobalData's Retail Occasions series, and offers a comprehensive insight into the consumer dynamics and spending habits of UK consumers for Halloween. The report analyses the market, the major players, the main trends, and consumer attitudes.

Halloween performance was weaker than expected as spend and penetration declined across a number of categories, hinting at a turbulent Q4.

Scope

- The proportion of consumers participating in Halloween this year rose by 4.0 ppts versus 2018, the second year in a row that penetration has risen significantly.

- A focus on sustainability ensures shoppers are cutting back on one-use decorative items.

- Non-food specialists are the least browsed and purchased store type for clothing and costume products, as supermarkets dominate the category.

- The Halloween food category has the highest penetration among Halloween shoppers with many of those getting involved with the event, either hosting a party or going trick or treating.

Reasons to buy

- Use our in-depth consumer insight to learn which categories within Halloween are shopped the most by consumers and to ensure that product offerings are catering to the needs and wants of customers.

- Understand what drives consumers to purchase from a retailer, such as convenience, value for money and interesting product ranges in order to maximise sales potential.

- Use our in-depth analysis to understand which retailers are leading in certain Halloween product categories and why.

- Use our average spend data to understand how much consumers are prepared to pay in each Halloween category.

Table of Contents

Table of Contents

THE KEY FINDINGS

The Key Findings

Halloween performance weaker than expected hinting at a turbulent Q4 2019

ASDA comes out on top in 2019

More retailers should utilise social media to target Halloween’s core younger target audience

Trend insight - stores

Trend insight - social media - Online

Trend insight - social media - Instagram

Trend insight - social media - Twitter

CONSUMER ATTITUDES

Key findings

Halloween shopper penetration

Halloween retail penetration

Halloween leisure/going out penetration

Halloween shopper profile

Financial wellbeing

Halloween spending

Financing spending

Halloween spending

Halloween activities

Halloween statements

Retailer selection

Retailer ratings - grocers

Retailer ratings - non-food retailers

Buying dynamics - discounts

DECORATIONS

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Retailer used

Buying dynamics

CLOTHING & COSTUME PRODUCTS

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Retailer used

Buying dynamics

FOOD

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Retailer used

Buying dynamics

ENTERTAINMENT & STATIONERY

Key findings

Retailer selection

Channel usage

Store type

Device usage

Fulfilment

Retailer used

Buying dynamics

METHODOLOGY

Technical details: consumer survey work

Additional Details

Publisher

Global Data

Publisher Information

Reference

1464152 | VR00121C

Number of Pages

89

Report Format

PDF

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