Retail Hot Topic: Amazon and Walmart Cross-channel Strategies

Published by Global Data on 6th August 2019 | Ref: 1461234 | This Product Is In Stock

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Retail Hot Topic: Amazon and Walmart Cross-channel Strategies


Walmart, the largest retailer in the world, has been buying the online skills it needs through acquisitions, and partnering with technologically advanced players in order to catch up with the ever more powerful competition. This brief looks at Amazon and Walmart’s cross channel developments, with a focus on India


- Amazon expands its presence in the offline retail space with Whole Foods acquisition

- Acquisitions and collaborations help Amazon to strengthen its omni-channel presence

- Walmart secures more of India’s online retail space with the acquisition of Flipkart

- Collaboration with allowed Walmart to acquire a foothold in China

- Walmart acquired Flipkart to counter Amazon’s aggressive expansion in the Indian online market

- Walmart’s aggressive international expansion strategy drove Flipkart’s acquisition

- Flipkart emerged as the best contender for Walmart to gain a competitive edge over Amazon

- Walmart to benefit from Flipkart’s existing infrastructure and customer base

Reasons to buy

- As technology has disrupted retail with a new channel, online, a powerful set of retailers has emerged whose business has evolved around their platforms and technology rather than physical stores.

- Amazon in the US and Alibaba and JD.Com in China are setting the benchmark for modern retailing, but are now applying their technology to physical stores to better understand how consumers behave across channels and using this knowledge to develop holistic cross channel businesses

Table of Contents

Table of Contents


Amazon’s cross channel strategies

Company performance - Amazon

Key cross-channel initiatives - Amazon

Case studies - Amazon

Walmart’s cross channel strategies

Company performance - Walmart

Key cross-channel initiatives - Walmart

Case studies - Walmart

Walmart & Amazon in India - 2019

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Global Data

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1461234 | GDRT0020HTR

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