UK: DIY & Gardening - Heavyside DIY, 2019-2024

Published by Global Data on 1st November 2019 | Ref: 1461230 | This Product Is In Stock

$2500 | Single User
$5000 | Site License
$7500 | Enterprise License
$2500 | Single User
$5000 | Site License
$7500 | Enterprise License

Introduction

UK: DIY & Gardening - Heavyside DIY, 2019-2024

Summary

The UK: DIY & Gardening - Heavyside DIY, 2019-2024 report offers comprehensive insight and analysis of the heavyside DIY market (including forecasts up to 2024), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on the following sub-categories: plaster & plasterboard, materials, radiators & plumbing, roofing & guttering, cladding & damp proofing, tarpaulins and doors & windows. Consumer data is based on our 2019 UK DIY survey, using a panel of 2,000 nationally representative consumers.

2018 saw the biggest decline in housing volume sales since 2008, with low consumer confidence in the UK economy resulting in homeowners delaying any intentions of moving; in turn, this has caused potential shoppers to defer any big-ticket purchases (such as roofing). However, the heavyside market will recover in line with a forecasted rehabilitation of the housing market from 2020 onwards, as the cloud of Brexit uncertainty clears.

Scope

- Penetration in heavyside DIY remains low among females

- Sustainability is not a big concern for heavyside DIY shoppers

- A fragile housing market is driving down volume sales across heavyside categories in the short term

- The rise of “Do it for Me” will accelerate as the economy improves

- An effective online proposition is crucial for success within the heavyside DIY market

Reasons to buy

- Discover what will drive growth in the Heavyside DIY market out to 2024, to help form an effective growth strategy and target investment to high performance categories.

- Understand how penetration in the heavyside DIY market differs by demographic, allowing you better target ranges.

- Gain a deeper understanding of what is important to heavyside DIY shoppers, allowing you to better target investment to these areas.

- Discover how wider economic issues will impact demand in the heavyside DIY market.

Table of Contents

Table of Contents

KEY TRENDS

Key trends in heavyside DIY:

Penetration in heavyside DIY remains low among females

Sustainability is not a big concern for heavyside DIY shoppers

A fragile housing market is driving down volume sales across heavyside categories in the short term

The rise of “Do it for Me” will accelerate as the economy improves

An effective online proposition is crucial for success within the heavyside DIY market

THE MARKET

Overall sector size and growth

Sector size and growth: Plaster & plasterboard

Sector size and growth: Materials

Sector size and growth: Radiators & plumbing

Sector size and growth: Roofing & guttering

Sector size and growth: Cladding & damp proofing

Sector size and growth: Doors & windows

Sector size and growth: Tarpaulins

Online dynamics

Channels of distribution

THE RETAILERS

Market shares

Retailer profiles

B&Q

Wickes

Screwfix

Travis Perkins

Jewson

Homebase

THE CONSUMER

Penetration and profiles

Purchase frequency

Net agreement statements

Research process

Purchase motivation

Factors of importance

Average spend

Retailer usage

Visited to used conversion rates

Drivers of retailer choice

Things retailers should improve on

Channel usage

Views prior to purchase

Opinions on online purchasing

Online purchasing satisfaction

Rooms decorated or refurbished in the past year

DIY skill level

DIY activities undertaken in the past year

Tradespeople used in the past year

METHODOLOGY

Additional Details

Publisher

Global Data

Publisher Information

Reference

1461230 | VR0103HR

Number of Pages

78

Report Format

PDF

This report is published by Global Data

Global Data deliver comprehensive, detailed market intelligence that provides a definitive picture of the markets they serve. Their data is complete, detailed, global and completely cross-country comparable.

With different types of data other providers don’t provide, our clients can access a variety of tools that add context to our core data including innovation tracking, sentiment analysis, price monitoring, M&A tracking, competitor intelligence, and city-level intelligence.

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