The UK Underwear Market 2018 - 2023

Published by Global Data on 25th May 2018 | Ref: 1107266 | This Report Is In Stock

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$3500 | Single User
$7000 | Site License
$10500 | Enterprise License


The UK Underwear Market 2018 - 2023


"The UK Underwear Market 2018 - 2023", report offers comprehensive insight and analysis of the underwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on men's and women's underwear, nightwear and hosiery. Consumer data is based on our 2018 UK clothing survey, using a panel of 5,000 nationally representative consumers.

The UK underwear market is forecast to reach £5.8bn in 2018, equating to 16% of the 16+ clothing market. While the sector has been protected to a degree given how essential the category is, the market has been driven predominantly by inflation since 2017, with volumes in decline. Volumes are however forecast to recover out to 2023, as growing consumer appetite for regular newness and more fashionable underwear, especially in lingerie, will drive spending.


- 58.1% of UK clothing shoppers have bought underwear in the past year; and women’s underwear is the most shopped category, aided by wider choice and greater trend-led ranges.

- The online underwear market is forecast to grow by over 40% over the next five years, equating to an additional £530m in spend.

- Despite losing 1.5 percentage points off its market share between 2013 and 2018, M&S remains market leader.

Reasons to buy

- Using our five year forecasts to 2023, learn which subcategories in the underwear market will be the fastest performing to ensure more focus and investment in these winning product areas.

- Understand how drivers of underwear purchases, such as price, comfort and fit, change in importance among different demographics in order to maximise sales potential.

- Use our in-depth analysis of the challenges faced by market leader M&S in order to understand how to steal its shoppers and market share.

- Discover which segments of the market are forecast to prosper out to 2023 (value, midmarket or premium), and understand which retailers are best placed to take advantage.

- Utilise our online forecasts to 2023 to consider how to exploit your online potential and decide which age groups to target via the channel.

Table of Contents

Table of Contents


Market drivers and inhibitors in underwear

Main issues in underwear:

Greater fashion influence provides growth opportunity for underwear retailers

Comfort and fit of primary importance

Overcoming online challenges vital as shoppers embrace the channel

Shoppers demand more choice in plus size underwear

Pressure on the midmarket as value and premium retailers set to make gains

Strategies for success



The sector at a glance

The sector in context

Overall sector size

Overall sector growth

Category growth in underwear

Category dynamics: women's underwear

Category growth in women's underwear

Category dynamics: men's underwear

Category growth in men's underwear

Spend per head

Spend per head - women's underwear

Spend per head - men's underwear

Online dynamics



Channels of distribution

Channel preference

Location preference

Market shares

Shopped retailers

Retailer profiles

Ann Summers



Boux Avenue

Marks & Spencer


Competitor dynamics



Who shops and where they are located

Which categories they buy

Which items they buy

Channels used by consumers

Reasons for online purchases

Frequency of shopping

What drives underwear purchases

Views on underwear purchasing

Gifting in underwear


What is included

Market sizing

Additional Details


Global Data

Publisher Information


1107266 | VR0148SR

Number of Pages


Report Format


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This report is published by Global Data

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