Country Profile: Make-Up in India

Published by Global Data on 22nd March 2019 | Ref: 1107205 | This Report Is In Stock

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$875 | Single User
$1750 | Site License
$2625 | Enterprise License


Country Profile: Make-Up in India


The Indian make-up sector is led by the lip make-up category, while nail make-up is forecast to register the fastest growth in value terms during 2018-2023. Department stores is the leading channel for distribution of make-up products in the country. Rigid plastics is the most commonly used pack material, followed by glass and rigid metal. Unilever, L`Oreal S.A. and Revlon, Inc. are the leading players in the Indian make-up sector.

GlobalData’s Country Profile report on the Make-up sector in India provides insights on high growth categories to target, trends in the usage of package materials, category level distribution channel data and market share of brands.

What else is contained?

- Sector data: Overall sector value and volume data with growth analysis for 2013-2023.

- Category coverage: Value and growth analysis for eye make-up, face make-up, lip make-up and nail make-up with inputs on individual segment share within each sector and the change in their market share forecast for 2018-2023.

- Distribution data: Percentage of sales within each sector through distribution channels such as cash & carries & warehouse clubs, convenience stores, department stores, hypermarkets & supermarkets, vending machines, e-retailers, “dollar stores”, variety stores & general merchandise retailers, drug stores & pharmacies, and other general retailers.

- Leading players: Market share of brands and private labels in both value and volume terms in 2018.

- Packaging data: consumption breakdown for package materials and pack types in each category, in terms of percentage share of number of units sold. Pack material data for rigid plastics, glass, flexible packaging, rigid metal and others; pack type data for: specialty container, bottle, tube, tub and others.


- The per capita consumption of make-up was lower in India compared to both the global and regional levels in 2018

- The nail make-up category is expected to gain market share in value terms during 2018-2023

- Department stores is the leading distribution channel in the Indian make-up sector

- Lakme is the leading brand in the Indian make-up sector

- Private label penetration was the highest in nail make-up category, in 2018

- Rigid plastics is the most commonly used pack material in the Indian make-up sector

- Kids & babies account for the leading share in the consumption of make-up products in India.

Reasons to buy

- Identify high potential categories and explore further market opportunities based on detailed value and volume analysis

- Existing and new players can analyze key distribution channels to identify and evaluate trends and opportunities

- Gain an understanding of the total competitive landscape based on detailed brand share analysis to plan effective market positioning

- Our team of analysts have placed a significant emphasis on changes expected in the market that will provide a clear picture of the opportunities that can be tapped over the next five years, resulting in revenue expansion

- The packaging analysis report helps manufacturers, in identifying the most commonly used packaging materials in the sector

- Analysis on key macro-economic indicators such as real GDP, nominal GDP, consumer price index, household consumption expenditure, population (by age group, gender, rurral-urban split, and employed people and unemployment rate. It also includes economic summary of the country along with labor market and demographic trends.

Table of Contents

Table of Contents

Report scope

Executive summary

India in the global and regional context

India in the global and Asia-Pacific make-up sector

India compared to other leading countries in the Asia-Pacific

Per capita consumption and expenditure - India compared to the Asia-Pacific and global levels

Sector analysis - make-up

Country snapshot - make-up sector in India

Value and volume analysis - make-up sector in India

Cross category comparison - value and growth rate

Change in category share by value

Cross category comparison - volume and growth rate

Change in category share by volume

Per capita consumption analysis by category

Category analysis: eye make-up

Segment analysis (in value terms): eye make-up

Segment analysis (in volume terms): eye make-up

Category analysis: face make-up

Segment analysis (in value terms): face make-up

Segment analysis (in volume terms): face make-up

Category analysis: lip make-up

Segment analysis (in value terms): lip make-up

Segment analysis (in volume terms): lip make-up

Category analysis: nail make-up

Distribution analysis

Distribution channel share analysis: make-up

Distribution channel share analysis by category

Competitive landscape

Brand share analysis by sector

Brand share analysis by category

Private label share analysis by category

Growth of private labels compared to branded products

Degree of consolidation/fragmentation by category

Packaging analysis

Pack material

Pack type

Closure type

Primary outer type


Demographic analysis

Macroeconomic analysis

Economic summary, labor market trends, and demographic trends

GlobalData country risk index (GCRI)




Additional Details


Global Data

Publisher Information


1107205 | GDCS5432MF

Number of Pages


Report Format


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