The UK Footwear Market 2018 - 2023

Published by Global Data on 1st September 2018 | Ref: 1107188 | This Report Is In Stock

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$3500 | Single User
$7000 | Site License
$10500 | Enterprise License


The UK Footwear Market 2018 - 2023


"The UK Footwear Market 2018 - 2023", report offers comprehensive insight and analysis of the footwear market (including forecasts up to 2023), the major players, the main trends, and consumer attitudes. It provides in-depth analysis of the following: the hot issues impacting the market, strategies for success, market sizes and forecasts, retailer profiles, retailer market shares, consumer data and future outlook. The report focuses on women’s footwear, men’s footwear and children’s footwear. Consumer data is based on our 2018 How Britain Shops survey using a panel of 10,000 nationally representative consumers, and also our 2018 UK clothing & footwear survey, using a panel of 5,000 nationally representative consumers.

The UK footwear market is forecast to rise to £8.4bn in 2018, with forecast growth of 10.0% between 2018 and 2023. The growing influence of fashion in men’s footwear, which is encouraging more frequent purchases, will lead to men’s footwear outperforming the overall sector over the next five years.


- Comfort and fit rank highly as purchase drivers, with 81.8% and 57.4% of footwear shoppers, respectively, citing these considerations as important when making footwear purchases.

- Despite men’s footwear driving growth out to 2023, women’s footwear is the largest subsector, forecast to account for 49.1% of the market in 2018.

- JD Sports is forecast to maintain its position as market leader in 2018, holding a 1.4 percentage point lead over rival Sports Direct.

Reasons to buy

- Understand how the footwear shopping journey changes among different shopper demographics in order to maximise your sales potential.

- Glean how user-generated content can support online engagement in order to drive online conversion.

- Using our five year forecasts out to 2023, learn which channel in the footwear market will see the strongest growth in order to adapt your strategy to better position yourself against rivals.

- Identify consumer appetite for wide fit and comfort fit footwear to assess whether you should place more focus on these product categories.

Table of Contents

Table of Contents


Market drivers and inhibitors in footwear

Main issues in footwear:

Intensifying competition in footwear - new entrants and ones to watch

Utilising user-generated content online

Understanding the footwear shopper journey

Strategies for success



The sector at a glance

The sector in context

Overall sector size

Overall sector growth

Category growth in footwear

Category dynamics: women's footwear

Category dynamics: men's footwear

Category dynamics: children's footwear

Spend per head

Online penetration

Online market size and growth rates



Channels of distribution

Channel preference

Market shares

Comparative metrics for leading players

Most visited footwear retailers

Retailer profiles


JD Sports




Shoe Zone



Kurt Geiger

Sports Direct

Competitor dynamics

Location preference



Who shops and where they are located

Which categories they buy

Channels used by consumers

Fulfilment methods used by consumers

Frequency of shopping

What's important when purchasing footwear

What drives footwear purchases

Likelihood of recommending a retailer to a friend

Shopping preferences

Wide fit footwear - who shops

Top 10 most shopped retailers for wide fit footwear

Comfort fit footwear - who shops

Top 10 most shopped retailers for comfort footwear


What is included

Market sizing

Additional Details


Global Data

Publisher Information


1107188 | VR0155SR

Number of Pages


Report Format


This report is published by Global Data

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